Vassia Kostara

Vassia Kostara is a passionate and creative fashion designer. She has worked almost a decade in the corporate sector and at the age of 28 she decided to create her own company with a vision of combining her artistic talents with business.

Our design approach was to create an environment with minimal aesthetic in order to bring attention to the wide range of products with fine and detailed prints. We introduced a home section promoting the most important product categories to catch even the most demanding user's eye and added a quick add utility to all products to avoid spending the time of the most confident ones. The presentation of collections and blogs were enhanced with the ability to connect photos with products included in them, in order to boost the products presence even more. As most visitors come from Instagram, particular attention was paid to the user's experience from mobile devices and the ability to load, surf and shop fast.

In the mean time we simplified the order and checkout processes, giving the chance to converted customers to send their feedback and improve the whole experience and customer's service. With Drupal's help we provided admins an inclusive CMS to better organise products, collections, generate extended reports and manage great amounts of orders.